Illustrative model
Private staffing client
An anonymised staffing marketing example focused on employer enquiries for permanent recruitment. The figures below are an illustrative scenario, not measured client results.
All volumes, conversion rates, salary and fee values below are modelling assumptions. A signed mandate is not a completed placement or earned revenue. No claim of actual campaign performance is made.
- employer leads per month
- 60
- Illustrative volume
- discovery booking rate
- 60%
- Assumed share of employer leads
- mandate conversion
- 36%
- Assumed share of discovery calls
- placement conversion
- 62%
- Assumed share of signed mandates
- fee per placement
- $10k
- 20% of an assumed $50,000 salary
- modelled placement fee revenue
- $80.4k
- Per monthly lead cohort, subject to successful placements
How revenue is calculated
Each percentage applies to the stage immediately before it. Revenue follows the eventual wins from a monthly group of leads, rather than cash received in that month.
Company names, contacts and campaign records are withheld.
The assumptions behind the model
The fee structure is informed by the PT WORK Force recruitment agency checklist.
RecruitmentOS guidance gives 20 to 35% discovery to mandate and 40 to 60% mandate to placement. This is one provider’s guidance, rather than a universal industry average. The 60% booking assumption has no benchmark claim.
Permanent recruitment
The model uses a placement fee, rather than temporary staffing billings.
A typical fee structure
A 20% placement fee sits within the published 15 to 25% salary range.
An ambitious conversion scenario
36% of discovery calls become mandates, then 62% become placements. These are assumptions, slightly above the cited guide ranges.
One placement per mandate
Repeat hires and additional roles are excluded from the model.