Client supplied figures
Private landscaping client
Lead generation for a landscaping company taking on projects with an average deal size of 35,000. The company name is withheld for privacy.
Lead volume and conversion rates supplied by the client owner. Revenue is a calculation, not verified collected revenue. Figures are shown in dollars. The model assumes the close rate applies to booked appointments.
- qualified leads per month
- 97 to 115
- booking rate
- 62%
- Share of qualified leads booking an appointment
- close rate
- 19%
- Assumed share of booked appointments becoming wins
- average deal size
- $35k
- In dollars, as supplied
- estimated monthly contract value
- $474k
- At 115 qualified leads, rounded from $474,145. Not collected revenue
01
How revenue is calculated
Each percentage applies to the stage immediately before it. Revenue follows the eventual wins from a monthly group of leads, rather than cash received in that month.
Company names, contacts and campaign records are withheld.
97 to 115 qualified leads × 62% booking rate × 19% close rate × $35,000 average deal = $399,931 to $474,145 in estimated contract value per monthly lead cohort. This models about 11.4 to 13.5 wins before rounding. Delivery, payment timing, cancellations, costs and tax are excluded.